Social Campaign

The Patient
Seminar

Nine posts, one invitation, built to fill the room.
Tue, Sept 22, 2026 6–8 PM 99 Third St, Los Altos
Free · Seats limited · RSVP by Sept 19
The Strategy

How the posts work together

Each post has one job. Read together, they carry a scroller from “what is this?” to a booked RSVP. Anyone can enter the sequence at any point, because the date, the offer, and the deadline ride on every single frame.

1

Invite

The announcement carousel and Story open with a real transformation and the offer: a free evening to transform your smile. Stop the scroll, plant the date.

Awareness
2

Educate

Three speaker cards and the agenda answer “why show up?” The doctors you will meet and exactly what the evening holds.

Credibility
3

Prove

Real before and after patients make it believable: real work, on real people, and it could be you.

Social proof
4

Incentivize

The raffle gives a reason to come now: four guests win a free Digital Smile Design, a 3D preview of their future smile.

The hook
5

Convert

Every frame repeats one ask: RSVP by Sept 19, seats are limited. The deadline does the closing.

Urgency
The Rollout

A two-week cadence

A suggested order for the two weeks before the event. Put paid behind the announcement and the raffle; they do the heaviest lifting.

Sept 8
Announcement carousel + StorySave the date. The offer, a real result, the deadline. Boost.
Sept 10
Speaker 1, Dr. FieldEfficient reconstruction. Meet the doctor behind talk one.
Sept 12
Real ResultsProof. A full before and after transformation.
Sept 15
Speaker 2, Dr. ShileComplex cosmetics. Natural results, even the tough cases.
Sept 16
The EveningThe agenda. What an attendee can expect, hour by hour.
Sept 17
Speaker 3, Dr. SupalSame-day dentistry. Tease the live milling and 3D-print demo.
Sept 18
The RaffleWin a free smile design. The reason to RSVP now. Boost.
Sept 19
Smile Test Drive, final call“RSVP closes today.” Last push before the deadline.
Sept 22
Story, day-of“Tonight, doors at 6.” Repost the Story to catch same-day walk-ins.
The Set

The posts

Each post below comes with a ready-to-use caption. Copy it, swap the RSVP cue for your live link, and post.

Phase 1 · Invite

The invitation

Announcement carousel · 5 slides · swipe →

Announcement · Carousel 1080×1350

The headline post

Cover, the offer, real proof, what to expect, and the RSVP. Five swipeable slides that carry someone from the hook to the ask. This is the post to boost.

Post caption
You are invited. Swipe through to see what modern dentistry can do for your smile, then join us for a free evening at PCCD on Tuesday, September 22, from 6 to 8 PM in Los Altos. Three of our doctors, a live demo, and a chance to win a free smile design. Seats are limited, so RSVP by September 19 at the link in our bio. #LosAltos #CosmeticDentistry #SmileMakeover #PeninsulaDentist
Story frame
Story · 9:16 1080×1920

The full-screen invite

The vertical version for Stories. Add an RSVP link sticker over the button and repost through the final week.

How to post
Post to Stories. Place an RSVP link sticker over the “Tap to RSVP” button, pointing to the Eventbrite registration page. Re-share in the last week, and again on the morning of the event with a “Tonight, doors at 6” note.
Phase 2 · Educate

Meet your speakers

Dr. Field
Speaker 1 · Carousel or single

Dr. Joseph Field

Efficient reconstruction. Post the three speakers as one carousel, or one per day.

Post caption
Meet your speaker: Dr. Joseph Field. His talk, Efficient Reconstruction, covers rebuilding worn or broken teeth in fewer visits. Hear him live at our free patient seminar on Tuesday, September 22. RSVP by September 19, link in bio.
Dr. Shile
Speaker 2 · Carousel or single

Dr. Marlana Shile

Complex cosmetics.

Post caption
Meet your speaker: Dr. Marlana Shile. Her talk, Complex Cosmetics, is about creating beautiful, natural smiles even in the toughest cases. Join us for a free evening at PCCD on Tuesday, September 22. RSVP by September 19, link in bio.
Dr. Supal
Speaker 3 · Carousel or single

Dr. Karl Supal

Same-day dentistry. Use this one to tease the live demo.

Post caption
Meet your speaker: Dr. Karl Supal. His talk, Same-Day Dentistry, shows the in-house technology that brings a new smile within reach, faster, with a live demo on the night. Tuesday, September 22. RSVP by September 19, link in bio.
Agenda
Agenda · Feed 1080×1080

The evening

The clearest answer to “what actually happens if I come?” People commit to a plan they can picture.

Post caption
Here is the plan. Our free patient seminar on Tuesday, September 22 includes sushi and hors d'oeuvres, three short talks with our doctors, a smile-design raffle, and a live milling and 3D-print demo. 6 to 8 PM in Los Altos. RSVP by September 19, link in bio.
Phase 3 · Prove

Real results

Real results post
Proof · Feed 1080×1080

Real patients, real confidence

A real PCCD transformation from the practice’s own gallery. The “that could be me” moment.

Post caption
Real patients. Real confidence. See what modern smile design can do, and meet the doctors behind it, at our free seminar on Tuesday, September 22. RSVP by September 19, link in bio. Actual PCCD patient.
Smile test drive post
The Smile Test Drive · Feed 1080×1080

See your smile before you begin

Ties the proof to the prize: the raffle preview, shown on a real result.

Post caption
Wonder what your new smile could look like before you begin? Four guests at our seminar win a free Digital Smile Design, a preview of your future smile. Tuesday, September 22. RSVP by September 19 to enter, link in bio.
Phase 4 · Incentivize

The hook

Raffle post
Raffle · Feed 1080×1080

Win your dream smile

The reason to RSVP now. A concrete, time-boxed prize that rewards the exact action you want. Boost this one.

Post caption
Win your dream smile. At our free patient seminar, four guests win a complimentary Digital Smile Design and Trial Smile, drawn live. Tuesday, September 22 in Los Altos. RSVP by September 19 to enter, link in bio.
Before You Post

A few things to lock

The creative is built and verified. These four items finalize it for the feed.